Marketing Analytics & Campaign Optimization
PythonSQLAnalytics APITableau
Attribution modeling across 10+ touchpoints, marketing-mix ML, automated CTR/CPA/ROAS/LTV reporting, and lead-scoring models improving ROI by 78%.
RS
Let's talkOpen to SDE / data-focused roles
Rachit Singh — a developer building analytics-led web experiences.
I design and ship data-informed products across web, ML, and APIs. Comfortable from modeling pipelines in Python to crafting polished React/Next.js experiences that handle real users at scale.
1000+Concurrent users handled
3Data/ML case studies
1Internship shipped
Currently taking on 2 new clients
Featured work
Selected projects
Work that blends analytics, ML, and user experience to solve real problems end-to-end.
Prospera AI (Career Guidance)
Next.jsGemini APITailwind CSS
AI-powered career counselling platform with Gemini-driven recommendations, student-focused UX, chatbot answers, and responsive Next.js/Tailwind architecture for 1000+ concurrent users.
Satellite Image Segmentation
PythonTensorFlowOpenCV
Deep-learning pipeline with CNN/U-Net for terrain classification at 92% accuracy, remote area analysis using pre-trained models plus augmentation and transfer learning.
Experience
Where I've delivered
I work closely with design, product, and data partners to build reliable experiences from backend to frontend.
Novoguard LLC (Verified Care)
Oct 2024 — Jan 2025Software Development Intern — Remote
- Built responsive web components and booking flows for clinic discovery.
- Implemented RESTful APIs covering clinic data, search, and auth.
- Integrated third-party mapping and geolocation services with product teams.
Expertise
Skills & tooling
Technologies I use to build data-driven, scalable web products.
JavaScript / React / Next.jsTailwind CSSNode.js & REST APIsPython (Pandas, NumPy)TensorFlow / Keras / CNNSQL (MySQL)MongoDBGoogle Analytics APITableau / MatplotlibOpenCVGit & CIJava
Thoughts & writing
Recent articles
Notes on building products, scaling teams, and front-end craft.
Let's build
Have a project in mind?
Tell me about your goals and timelines. I can help scope, design, and deliver data-driven experiences that fit your roadmap.